A Life Should be Long

A Life Should be Long

A Life Should be Long

Children’s Cancer Institute

Children’s Cancer Institute

PROBLEM

PROBLEM

In Australia, there are over 59,000 registered charities all competing for support. Children’s Cancer Institute needed a brand platform that would cut through in this over-crowded category and help raise awareness of their life-saving research.

In Australia, there are over 59,000 registered charities all competing for support. Children’s Cancer Institute needed a brand platform that would cut through in this over-crowded category and help raise awareness of their life-saving research.

SOLUTION

SOLUTION

Every week in Australia, 3 children lose their lives to cancer. These kids don’t get the chance to figure what they want to do or who they want to be. ‘A Life Should Be Long’ reframed childhood cancer research around one simple truth: when a child survives cancer, their hopes and dreams for the future survive too.

Every week in Australia, 3 children lose their lives to cancer. These kids don’t get the chance to figure what they want to do or who they want to be. ‘A Life Should Be Long’ reframed childhood cancer research around one simple truth: when a child survives cancer, their hopes and dreams for the future survive too.

Back to Projects

Back to Projects

Back to Projects

Back to projects

A Life Should be Long

A Life Should be Long

A Life Should be Long

Children’s Cancer Institute

Children’s Cancer Institute

PROBLEM

PROBLEM

In Australia, there are over 59,000 registered charities all competing for support. Children’s Cancer Institute needed a brand platform that would cut through in this over-crowded category and help raise awareness of their life-saving research.

In Australia, there are over 59,000 registered charities all competing for support. Children’s Cancer Institute needed a brand platform that would cut through in this over-crowded category and help raise awareness of their life-saving research.

SOLUTION

SOLUTION

Every week in Australia, 3 children lose their lives to cancer. These kids don’t get the chance to figure what they want to do or who they want to be. ‘A Life Should Be Long’ reframed childhood cancer research around one simple truth: when a child survives cancer, their hopes and dreams for the future survive too.

Every week in Australia, 3 children lose their lives to cancer. These kids don’t get the chance to figure what they want to do or who they want to be. ‘A Life Should Be Long’ reframed childhood cancer research around one simple truth: when a child survives cancer, their hopes and dreams for the future survive too.

Back to Projects

Back to Projects

Back to Projects

Back to projects

A Life Should be Long

A Life Should be Long

A Life Should be Long

Children’s Cancer Institute

Children’s Cancer Institute

PROBLEM

PROBLEM

In Australia, there are over 59,000 registered charities all competing for support. Children’s Cancer Institute needed a brand platform that would cut through in this over-crowded category and help raise awareness of their life-saving research.

In Australia, there are over 59,000 registered charities all competing for support. Children’s Cancer Institute needed a brand platform that would cut through in this over-crowded category and help raise awareness of their life-saving research.

SOLUTION

SOLUTION

Every week in Australia, 3 children lose their lives to cancer. These kids don’t get the chance to figure what they want to do or who they want to be. ‘A Life Should Be Long’ reframed childhood cancer research around one simple truth: when a child survives cancer, their hopes and dreams for the future survive too.

Every week in Australia, 3 children lose their lives to cancer. These kids don’t get the chance to figure what they want to do or who they want to be. ‘A Life Should Be Long’ reframed childhood cancer research around one simple truth: when a child survives cancer, their hopes and dreams for the future survive too.

Back to Projects

Back to Projects

Back to Projects

Back to projects