As exciting as

As exciting as

As exciting as health insurance gets

health insurance gets

health insurance gets

NIB Health Insurance

NIB Health Insurance

PROBLEM

PROBLEM

Nobody gets excited about health insurance. It’s a grudge purchase, but it’s also a necessary one. NIB needed a new brand platform. One that would attract customers and stand out in this uninspiring category.

Nobody gets excited about health insurance. It’s a grudge purchase, but it’s also a necessary one. NIB needed a new brand platform. One that would attract customers and stand out in this uninspiring category.

SOLUTION

SOLUTION

We decided to highlight NIB’s unique benefits in a unashamedly honest way. One that would make the brand more human and more relatable. Is getting six weeks of free health cover wildly exciting? No, it’s not. But it’s as exciting as health insurance gets.

We decided to highlight NIB’s unique benefits in a unashamedly honest way. One that would make the brand more human and more relatable. Is getting six weeks of free health cover wildly exciting? No, it’s not. But it’s as exciting as health insurance gets.

Back to Projects

Back to Projects

Back to Projects

Back to projects

As exciting as

As exciting as

As exciting as health insurance gets

health insurance gets

health insurance gets

NIB Health Insurance

NIB Health Insurance

PROBLEM

PROBLEM

Nobody gets excited about health insurance. It’s a grudge purchase, but it’s also a necessary one. NIB needed a new brand platform. One that would attract customers and stand out in this uninspiring category.

Nobody gets excited about health insurance. It’s a grudge purchase, but it’s also a necessary one. NIB needed a new brand platform. One that would attract customers and stand out in this uninspiring category.

SOLUTION

SOLUTION

We decided to highlight NIB’s unique benefits in a unashamedly honest way. One that would make the brand more human and more relatable. Is getting six weeks of free health cover wildly exciting? No, it’s not. But it’s as exciting as health insurance gets.

We decided to highlight NIB’s unique benefits in a unashamedly honest way. One that would make the brand more human and more relatable. Is getting six weeks of free health cover wildly exciting? No, it’s not. But it’s as exciting as health insurance gets.

Back to Projects

Back to Projects

Back to Projects

Back to projects

As exciting as

As exciting as

As exciting as health insurance gets

health insurance gets

health insurance gets

NIB Health Insurance

NIB Health Insurance

PROBLEM

PROBLEM

Nobody gets excited about health insurance. It’s a grudge purchase, but it’s also a necessary one. NIB needed a new brand platform. One that would attract customers and stand out in this uninspiring category.

Nobody gets excited about health insurance. It’s a grudge purchase, but it’s also a necessary one. NIB needed a new brand platform. One that would attract customers and stand out in this uninspiring category.

SOLUTION

SOLUTION

We decided to highlight NIB’s unique benefits in a unashamedly honest way. One that would make the brand more human and more relatable. Is getting six weeks of free health cover wildly exciting? No, it’s not. But it’s as exciting as health insurance gets.

We decided to highlight NIB’s unique benefits in a unashamedly honest way. One that would make the brand more human and more relatable. Is getting six weeks of free health cover wildly exciting? No, it’s not. But it’s as exciting as health insurance gets.

Back to Projects

Back to Projects

Back to Projects

Back to projects