Donate Your Age

Donate Your Age

Donate Your Age

Children’s Cancer Institute

Children’s Cancer Institute

PROBLEM

PROBLEM

Our first fundraising campaign for CCI needed to cut through in the overcrowded charity category, and help fund vital research. The campaign also had to inspire a younger audience to donate, and align with the brand platform, ‘A Life Should Be Long.'

Our first fundraising campaign for CCI needed to cut through in the overcrowded charity category, and help fund vital research. The campaign also had to inspire a younger audience to donate, and align with the brand platform, ‘A Life Should Be Long.'

SOLUTION

SOLUTION

We asked Australians to donate their age. To donate $1 for every year of life they have been lucky enough to live. If you’re 24, you donate $24. If you’re 56, you donate $56. And so on. Donate your age isn’t just about giving, it’s about gratitude. And it’s about helping countless sick children get the chance to live a long life, just like you have.

We asked Australians to donate their age. To donate $1 for every year of life they have been lucky enough to live. If you’re 24, you donate $24. If you’re 56, you donate $56. And so on. Donate your age isn’t just about giving, it’s about gratitude. And it’s about helping countless sick children get the chance to live a long life, just like you have.

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Donate Your Age

Donate Your Age

Donate Your Age

Children’s Cancer Institute

Children’s Cancer Institute

PROBLEM

PROBLEM

Our first fundraising campaign for CCI needed to cut through in the overcrowded charity category, and help fund vital research. The campaign also had to inspire a younger audience to donate, and align with the brand platform, ‘A Life Should Be Long.'

Our first fundraising campaign for CCI needed to cut through in the overcrowded charity category, and help fund vital research. The campaign also had to inspire a younger audience to donate, and align with the brand platform, ‘A Life Should Be Long.'

SOLUTION

SOLUTION

We asked Australians to donate their age. To donate $1 for every year of life they have been lucky enough to live. If you’re 24, you donate $24. If you’re 56, you donate $56. And so on. Donate your age isn’t just about giving, it’s about gratitude. And it’s about helping countless sick children get the chance to live a long life, just like you have.

We asked Australians to donate their age. To donate $1 for every year of life they have been lucky enough to live. If you’re 24, you donate $24. If you’re 56, you donate $56. And so on. Donate your age isn’t just about giving, it’s about gratitude. And it’s about helping countless sick children get the chance to live a long life, just like you have.

Back to Projects

Back to Projects

Back to Projects

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Donate Your Age

Donate Your Age

Donate Your Age

Children’s Cancer Institute

Children’s Cancer Institute

PROBLEM

PROBLEM

Our first fundraising campaign for CCI needed to cut through in the overcrowded charity category, and help fund vital research. The campaign also had to inspire a younger audience to donate, and align with the brand platform, ‘A Life Should Be Long.'

Our first fundraising campaign for CCI needed to cut through in the overcrowded charity category, and help fund vital research. The campaign also had to inspire a younger audience to donate, and align with the brand platform, ‘A Life Should Be Long.'

SOLUTION

SOLUTION

We asked Australians to donate their age. To donate $1 for every year of life they have been lucky enough to live. If you’re 24, you donate $24. If you’re 56, you donate $56. And so on. Donate your age isn’t just about giving, it’s about gratitude. And it’s about helping countless sick children get the chance to live a long life, just like you have.

We asked Australians to donate their age. To donate $1 for every year of life they have been lucky enough to live. If you’re 24, you donate $24. If you’re 56, you donate $56. And so on. Donate your age isn’t just about giving, it’s about gratitude. And it’s about helping countless sick children get the chance to live a long life, just like you have.

Back to Projects

Back to Projects

Back to Projects

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