Not just a good cause.

Not just a good cause.

Not just a good cause. A good tea.

A good tea.

A good tea.

Mood Tea

Mood Tea

PROBLEM

PROBLEM

Despite donating 100% of profits to a very worthy cause, Mood Tea still wasn't selling. Research told us that when it comes to buying tea, people care more about quality than charity.

Despite donating 100% of profits to a very worthy cause, Mood Tea still wasn't selling. Research told us that when it comes to buying tea, people care more about quality than charity.

SOLUTION

SOLUTION

Thankfully, Mood Tea doesn’t just have a kind heart. They also make a premium quality product. And it was time Australians knew about it. So we created a spokesperson, for the brand, who is a complete jerk. He doesn't drink Mood Tea because he's a good guy, he drinks it because it's a good tea.

Thankfully, Mood Tea doesn’t just have a kind heart. They also make a premium quality product. And it was time Australians knew about it. So we created a spokesperson, for the brand, who is a complete jerk. He doesn't drink Mood Tea because he's a good guy, he drinks it because it's a good tea.

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Not just a good cause.

Not just a good cause.

Not just a good cause. A good tea.

A good tea.

A good tea.

Mood Tea

Mood Tea

PROBLEM

PROBLEM

Despite donating 100% of profits to a very worthy cause, Mood Tea still wasn't selling. Research told us that when it comes to buying tea, people care more about quality than charity.

Despite donating 100% of profits to a very worthy cause, Mood Tea still wasn't selling. Research told us that when it comes to buying tea, people care more about quality than charity.

SOLUTION

SOLUTION

Thankfully, Mood Tea doesn’t just have a kind heart. They also make a premium quality product. And it was time Australians knew about it. So we created a spokesperson, for the brand, who is a complete jerk. He doesn't drink Mood Tea because he's a good guy, he drinks it because it's a good tea.

Thankfully, Mood Tea doesn’t just have a kind heart. They also make a premium quality product. And it was time Australians knew about it. So we created a spokesperson, for the brand, who is a complete jerk. He doesn't drink Mood Tea because he's a good guy, he drinks it because it's a good tea.

Back to Projects

Back to Projects

Back to Projects

Back to projects

Not just a good cause.

Not just a good cause.

Not just a good cause. A good tea.

A good tea.

A good tea.

Mood Tea

Mood Tea

PROBLEM

PROBLEM

Despite donating 100% of profits to a very worthy cause, Mood Tea still wasn't selling. Research told us that when it comes to buying tea, people care more about quality than charity.

Despite donating 100% of profits to a very worthy cause, Mood Tea still wasn't selling. Research told us that when it comes to buying tea, people care more about quality than charity.

SOLUTION

SOLUTION

Thankfully, Mood Tea doesn’t just have a kind heart. They also make a premium quality product. And it was time Australians knew about it. So we created a spokesperson, for the brand, who is a complete jerk. He doesn't drink Mood Tea because he's a good guy, he drinks it because it's a good tea.

Thankfully, Mood Tea doesn’t just have a kind heart. They also make a premium quality product. And it was time Australians knew about it. So we created a spokesperson, for the brand, who is a complete jerk. He doesn't drink Mood Tea because he's a good guy, he drinks it because it's a good tea.

Back to Projects

Back to Projects

Back to Projects

Back to projects