The Ketchupgrade

The Ketchupgrade

The Ketchupgrade

Mutti Tomato Sauce

Mutti Tomato Sauce

PROBLEM

PROBLEM

Mutti were launching their first ever tomato ketchup. But despite its landslide victories in taste tests, not enough people were trying it. Consumers are fiercely loyal to Heinz Ketchup, making it almost impossible to convince them to switch to any other brand.

Mutti were launching their first ever tomato ketchup. But despite its landslide victories in taste tests, not enough people were trying it. Consumers are fiercely loyal to Heinz Ketchup, making it almost impossible to convince them to switch to any other brand.

SOLUTION

SOLUTION

We hid outside famous fast food joints and followed delivery riders to their destinations, where we ambushed real, unsuspecting customers and offered them a ‘Ketchupgrade’ - an upgrade on their ketchup. As we suspected, once people tried it, people loved it.

We hid outside famous fast food joints and followed delivery riders to their destinations, where we ambushed real, unsuspecting customers and offered them a ‘Ketchupgrade’ - an upgrade on their ketchup. As we suspected, once people tried it, people loved it.

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The Ketchupgrade

The Ketchupgrade

The Ketchupgrade

Mutti Tomato Sauce

Mutti Tomato Sauce

PROBLEM

PROBLEM

Mutti were launching their first ever tomato ketchup. But despite its landslide victories in taste tests, not enough people were trying it. Consumers are fiercely loyal to Heinz Ketchup, making it almost impossible to convince them to switch to any other brand.

Mutti were launching their first ever tomato ketchup. But despite its landslide victories in taste tests, not enough people were trying it. Consumers are fiercely loyal to Heinz Ketchup, making it almost impossible to convince them to switch to any other brand.

SOLUTION

SOLUTION

We hid outside famous fast food joints and followed delivery riders to their destinations, where we ambushed real, unsuspecting customers and offered them a ‘Ketchupgrade’ - an upgrade on their ketchup. As we suspected, once people tried it, people loved it.

We hid outside famous fast food joints and followed delivery riders to their destinations, where we ambushed real, unsuspecting customers and offered them a ‘Ketchupgrade’ - an upgrade on their ketchup. As we suspected, once people tried it, people loved it.

Back to Projects

Back to Projects

Back to Projects

Back to projects

The Ketchupgrade

The Ketchupgrade

The Ketchupgrade

Mutti Tomato Sauce

Mutti Tomato Sauce

PROBLEM

PROBLEM

Mutti were launching their first ever tomato ketchup. But despite its landslide victories in taste tests, not enough people were trying it. Consumers are fiercely loyal to Heinz Ketchup, making it almost impossible to convince them to switch to any other brand.

Mutti were launching their first ever tomato ketchup. But despite its landslide victories in taste tests, not enough people were trying it. Consumers are fiercely loyal to Heinz Ketchup, making it almost impossible to convince them to switch to any other brand.

SOLUTION

SOLUTION

We hid outside famous fast food joints and followed delivery riders to their destinations, where we ambushed real, unsuspecting customers and offered them a ‘Ketchupgrade’ - an upgrade on their ketchup. As we suspected, once people tried it, people loved it.

We hid outside famous fast food joints and followed delivery riders to their destinations, where we ambushed real, unsuspecting customers and offered them a ‘Ketchupgrade’ - an upgrade on their ketchup. As we suspected, once people tried it, people loved it.

Back to Projects

Back to Projects

Back to Projects

Back to projects