The Last Season

The Last Season

The Last Season Collection

Collection

Collection

Madre Natura

Madre Natura

PROBLEM

PROBLEM

Australians throw over 500 million kgs of clothing into landfill every year. Sustainable fashion label Madre Natura is obsessed with creating less waste. With a small budget, they needed to tell that story.

Australians throw over 500 million kgs of clothing into landfill every year. Sustainable fashion label Madre Natura is obsessed with creating less waste. With a small budget, they needed to tell that story.

SOLUTION

SOLUTION

Orphan created the Last Season Collection. To avoid wastage, Madre Natura would not launch their new collection until they had sold every single piece of their last one. ‘The Last Season Collection’ was unveiled to the world at Fashion week, and saw an old collection hit the catwalk, for the first time ever.

Orphan created the Last Season Collection. To avoid wastage, Madre Natura would not launch their new collection until they had sold every single piece of their last one. ‘The Last Season Collection’ was unveiled to the world at Fashion week, and saw an old collection hit the catwalk, for the first time ever.

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The Last Season

The Last Season

The Last Season Collection

Collection

Collection

Madre Natura

Madre Natura

PROBLEM

PROBLEM

Australians throw over 500 million kgs of clothing into landfill every year. Sustainable fashion label Madre Natura is obsessed with creating less waste. With a small budget, they needed to tell that story.

Australians throw over 500 million kgs of clothing into landfill every year. Sustainable fashion label Madre Natura is obsessed with creating less waste. With a small budget, they needed to tell that story.

SOLUTION

SOLUTION

Orphan created the Last Season Collection. To avoid wastage, Madre Natura would not launch their new collection until they had sold every single piece of their last one. ‘The Last Season Collection’ was unveiled to the world at Fashion week, and saw an old collection hit the catwalk, for the first time ever.

Orphan created the Last Season Collection. To avoid wastage, Madre Natura would not launch their new collection until they had sold every single piece of their last one. ‘The Last Season Collection’ was unveiled to the world at Fashion week, and saw an old collection hit the catwalk, for the first time ever.

Back to Projects

Back to Projects

Back to Projects

Back to projects

The Last Season

The Last Season

The Last Season Collection

Collection

Collection

Madre Natura

Madre Natura

PROBLEM

PROBLEM

Australians throw over 500 million kgs of clothing into landfill every year. Sustainable fashion label Madre Natura is obsessed with creating less waste. With a small budget, they needed to tell that story.

Australians throw over 500 million kgs of clothing into landfill every year. Sustainable fashion label Madre Natura is obsessed with creating less waste. With a small budget, they needed to tell that story.

SOLUTION

SOLUTION

Orphan created the Last Season Collection. To avoid wastage, Madre Natura would not launch their new collection until they had sold every single piece of their last one. ‘The Last Season Collection’ was unveiled to the world at Fashion week, and saw an old collection hit the catwalk, for the first time ever.

Orphan created the Last Season Collection. To avoid wastage, Madre Natura would not launch their new collection until they had sold every single piece of their last one. ‘The Last Season Collection’ was unveiled to the world at Fashion week, and saw an old collection hit the catwalk, for the first time ever.

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